A Mediterranean gem in urban Amsterdam.
Europaplein offered something different: a crossroads between locals, conference guests and the nearby 'Zuidas' crowd.
Match 'Troef's' energy.
The new restaurant needed to carry Troef’s “buzzing” energy. Tables that fill quickly, a bar that hums, service that feels like old friends.
A cosmopolitan bar culture.
Express a Mediterranean, Italian-leaning menu without slipping into cliché.
Private 'wine and dine'.
A room for winemaker dinners, small celebrations and off-the-record business meetings, with its own wine library.
Let’s bring your ideas to life.
Have a quick question or a project in mind? Tell us what you’re working on—big or small—and we’ll point you in the right direction.
Creative — Outspoken — Close to the essence.
Recognisably part of Troef, but more international in tone, with a Mediterranean focus and a cosmopolitan bar culture.
Concept
TOET is designed as a Mediterranean-minded city room on an Amsterdam corner: open, generous and quietly theatrical. Bar, dining and kitchen are treated as one flowing gesture rather than separate zones, so the room feels effortless, familiar and cosmopolitan.
Guest Experience
From the square, guests see a warm band of timber, tile and light that draws them towards the bar. The experience unfolds in layers – warm oak tables, bright window seats, more intimate corners and an elevated room for groups – allowing lunches, dinners and late drinks to coexist in one coherent atmosphere.
Layout
The layout of Toet is about creating intimate zones. With the open kitchen and bar acting as the spatial focuspoint of the plan. Dining areas shift from lively, outward-facing tables to more settled zones deeper in the room.
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Circulation is direct and intuitive, allowing staff to move fluidly between kitchen, bar and seating. The layout reinforces a sense of openness while maintaining distinct pockets of atmosphere within one continuous space.
Materiality & Colour
A bold base palette sets the foundation, yet the space remains warm and restrained. Carefully layered colours and authentic materials chosen to age gracefully create depth and comfort, translating an urban, sun-warmed atmosphere into a relaxed dining room.
FF&E
Sofas, chairs and barstools are custom made as one family: rounded, comfortable forms on light solid wood frames that keep the room visually open.
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The bar, host point and light objects read as sculptural, tiled volumes, giving the space clear anchors without cluttering the floor.
Coherent story from plate to space.
Toet widens the universe: another room, another rhythm, same standard.
Brand & business
TOET is the logical sequel to Troef’s success: when the original Weesperzijde restaurant proved structurally overbooked, the team chose Europaplein to extend their reach without diluting the brand.
Both venues share the same DNA – high product quality, generous flavours, attentive service – but TOET deliberately shifts the axis towards Mediterranean and Italian influences, with its own wine program and service team.
The result is a two-restaurant brand that can welcome more guests, host different types of evenings and still feel tightly curated rather than scaled up.
Demand & guest response
Press & professional reception
Testimonials
"What a fantastic experience! Kudos to the owners for this fantastic opening. With their proven track record at Troef in Amsterdam, we naturally wanted to try this new restaurant, and it turned out to be absolutely worth it."
"Wow, what a place! The moment you step inside, you're in for a real treat: a beautiful space, welcoming service, and a cozy atmosphere."
Friendly service, a beautiful decor, and good food with a wonderful wine list—in short, all the ingredients for a new success!
We had a wonderful meal at this beautifully decorated restaurant. Everything was perfect! We were pampered by all the lovely staff! Highly recommended! We will definitely be back...
"Amazing dinner last night, the staff was absolutely super fun to hang out with , good vibes , good music, good food. A new fav in Amsterdam !"
Are you looking for a project?
New hospitality projects are scoped end-to-end—concept development, interior design and detailing, build-through guardianship, and brand alignment—so that guest experience, operations, and longevity are addressed from day one.
To initiate a commission, the brief, site information, and timeline can be submitted via the project intake here; a structured next step will then be provided.